What is Online Marketing For Dentists? Online marketing is basically passive. You set something up online that you hope will interest you enough to make sales, and then you place it online for free.
The Ultimate Guide To Online Marketing For Dentists
Paid advertising is another form of online marketing for dentists, like with patient direct mail and print advertising. With paid advertising, you literally just pay to be on top of the list. You put patients in your ads, and if your ad is effective, they will call or come in to see you. If your ad is not as effective as you would like, your ad may go straight to the bottom of the list, where it stays until you make a payment to stay in the running. But you can use paid advertising to target your “hot” patients and build a database of prospective patients, as well as building a good reputation online. You can use these patients and prospective patients to make follow up calls, mail out brochures or flyers to, or whatever else works best for you.
What is Online Marketing for Dentists? For one dentist who started out by targeting only the patients he saw while performing his own procedures, this model is pretty simple. But now all dentists have to do is get online and put in a simple registration form. They can then choose how much they want to spend each month, and how they want their patients to receive information. It really is as easy as that!